Kristina Schmidt

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Kristina Schmidt

Dr, Ms

 https://orcid.org/0000-0001-5819-3464

    • United Kingdom

    Accepting PhD Students

    PhD projects

    Marketing Analytics
    Experimental Marketing
    Student and Staff Experiences in Higher Education

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    Personal profile

    Contact Details

    Email: k.schmidt5@aston.ac.uk

    Biography

    Kristina joined the Marketing & Strategy Department at Aston Business School as a Lecturer in August 2019. Before then, she worked as a Lecturer at the University of Southampton, where she served as Course Director of the BSc Marketing delivered at Singapore Institute of Management (SIM).

    Research Interests

    Kristina's research interests are predominantly in the areas of marketing analytics pertaining to consumer behaviour, putting market research methodology into practise, and using experimental designs for marketing insights.

    Teaching Activity

    Kristina has teaching experience in the UK, but also Germany, France, and Singapore. She mainly teaches marketing and digital analytics related subjects, as well as innovation and new product and services development and general marketing courses and she has taught at BSc, MSc, MBA, and PhD level. 

    Education/Academic qualification

    PG Cert

    Award Date: 8 Dec 2015

    FHEA, Higher Education Academy

    Award Date: 8 Dec 2015

    PhD, WHU – Otto Beisheim School of Management

    Award Date: 4 Feb 2014

    MSc, Universität Mannheim

    Award Date: 3 Dec 2008

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    Collaborations and top research areas from the last five years

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    • 1 Chapter
    • 1 Conference publication

    • Customer Decision Journey: A Regulatory Focus Perspective

      Naz, F., Farrell, A., Schmidt, K. & Jaakkola, M., 4 Dec 2019, Australia New Zealand Marketing Academy Conference (ANZMAC).

      Research output: Chapter in Book/Published conference output › Conference publication

      Open Access
      File

    • Training Interventions to Increase Innovation and Productivity in Age-Diverse Teams

      Küper, K., Rivkin, W. & Schmidt, K-H., 2017, Advances in Ergonomic Design of Systems, Products and Processes: Proceedings of the Annual Meeting of GfA 2016. Schlick, C. M., Duckwitz, S., Flemisch, F., Frenz, M., Kuz, S., Mertens, A. & Mütze-Niewöhner, S. (eds.). Berlin, Heidelberg: Springer, p. 115-124 10 p.

      Research output: Chapter in Book/Published conference output › Chapter