Abstract
Purpose
This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?
Design/methodology/approach
This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.
Findings
Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.
Practical implications
The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.
Originality/value
By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.
This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?
Design/methodology/approach
This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.
Findings
Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.
Practical implications
The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.
Originality/value
By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.
| Original language | English |
|---|---|
| Pages (from-to) | 4355-4388 |
| Journal | International Journal of Contemporary Hospitality Management |
| Volume | 34 |
| Issue number | 12 |
| Early online date | 14 Jun 2022 |
| DOIs | |
| Publication status | Published - 1 Nov 2022 |
Bibliographical note
Copyright © 2022, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact [email protected].Funding Information:
It is gratefully acknowledged that this research has been supported by the European Regional Development Fund under Grants KK.01.1.1.01.0009 (DATACROSS) and KK.01.1.1.04.0010 (HiSkid), and by the European Commission through the Horizon 2020 project “Maximizing the impact of innovative energy approaches in the EU islands” (INSULAE).
Keywords
- Peer identity
- Peer profile
- Co-creation behaviour
- Peer experience
- Peer perceived value
- Peer sense of commitment