Building and sustaining long-term connections with PG students using relationship marketing

^*Corresponding author for this work

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Pages	1-3
Number of pages	3
Publication status	Published - 16 Sept 2020
Event	The online festival of Learning Teaching and Student Experience 2020 - Online, United Kingdom Duration: 11 Sept 2020 → 18 Sept 2020 http://www.accelevents.com/e/FestivalofLearningTeachingStudentExperience

Conference	The online festival of Learning Teaching and Student Experience 2020
Abbreviated title	CABS LTSE 2020
Country/Territory	United Kingdom
Period	11/09/20 → 18/09/20
Internet address	http://www.accelevents.com/e/FestivalofLearningTeachingStudentExperience

Cite this

@conference{f04309af9315453983872084d5573231,

title = "Building and sustaining long-term connections with PG students using relationship marketing",

author = "Wendy Tabrizi and Anna-Lena Ackfeldt and Helen Higson",

year = "2020",

month = sep,

day = "16",

language = "English",

pages = "1--3",

note = "The online festival of Learning Teaching and Student Experience 2020, CABS LTSE 2020 ; Conference date: 11-09-2020 Through 18-09-2020",

url = "http://www.accelevents.com/e/FestivalofLearningTeachingStudentExperience",

}

TY - CONF

T1 - Building and sustaining long-term connections with PG students using relationship marketing

AU - Tabrizi, Wendy

AU - Ackfeldt, Anna-Lena

AU - Higson, Helen

PY - 2020/9/16

Y1 - 2020/9/16

M3 - Unpublished Conference Paper

SP - 1

EP - 3

T2 - The online festival of Learning Teaching and Student Experience 2020

Y2 - 11 September 2020 through 18 September 2020

ER -