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Personal profile

Research Interests

Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.

Teaching Activity

Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.


  • PhD (Aston University)
  • Masters of Marketing Management with Honours (Griffith University, Australia)
  • Bachelor of Commerce (Griffith University, Australia)

Contact Details

Tel: +44(0) 121 204 3012
Email: a.ackfeldt@aston.ac.uk
Room: ABS 415


  • Services Marketing and Management

Fingerprint Dive into the research topics where Anna Ackfeldt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Service behavior Business & Economics
Frontline employees Business & Economics
Internal communication Business & Economics
Role stress Business & Economics
Organizational commitment Business & Economics
Conceptual framework Business & Economics
Job attitudes Business & Economics
Empowerment Business & Economics

Research Output 2000 2018

Open Access
Consumer value
Consumer markets
Value co-creation
Frontline employees

Corporate Identity: How it is shaped in practice

Glanfield, K., De Loo, I., Manochin, M. M. & Ackfeldt, A-L., 2 May 2018, (Accepted/In press).

Research output: Contribution to conferencePaper

Internal communication and prosocial service behaviors of front-line employees: investigating mediating mechanisms

Malhotra, N. & Ackfeldt, A-L., 1 Oct 2016, In : Journal of Business Research. 69, 10, p. 4132-4139

Research output: Contribution to journalArticle

Open Access
Frontline employees
Internal communication
Conceptual framework
Service behavior
Role stress



Activities 2009 2011

  • 1 Examination
  • 1 Visiting an external academic institution

Stockholm School of Economics

Anna Ackfeldt (Visiting researcher)
Jan 2009

Activity: Visiting an external institution typesVisiting an external academic institution