Photo of Anna Ackfeldt
    • United Kingdom


    Research output per year

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    Personal profile

    Research Interests

    Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.

    Teaching Activity

    Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.


    • PhD (Aston University)
    • Masters of Marketing Management with Honours (Griffith University, Australia)
    • Bachelor of Commerce (Griffith University, Australia)

    Contact Details

    Tel: +44(0) 121 204 3012
    Room: ABS 415


    • Services Marketing and Management

    Fingerprint Dive into the research topics where Anna Ackfeldt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

    Research Output

    The donor experience: value creation and the role of the donor in supporter-led fundraising

    Mitchell, K. & Ackfeldt, A-L., 17 Nov 2019, In : BMJ Supportive & Palliative Care. 9, Suppl 4, p. A3

    Research output: Contribution to journalConference abstract

  • Open Access
  • Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

    Glanfield, K., Ackfeldt, A-L. & Melewar, T. C., 25 Jan 2018, In : Journal of General Management. 43, 2, p. 63-69 7 p., 3.

    Research output: Contribution to journalArticle

    Open Access
  • Corporate Identity: How it is shaped in practice

    Glanfield, K., De Loo, I., Manochin, M. M. & Ackfeldt, A-L., 6 Sep 2018.

    Research output: Contribution to conferencePaper

    Internal communication and prosocial service behaviors of front-line employees: investigating mediating mechanisms

    Malhotra, N. & Ackfeldt, A-L., 1 Oct 2016, In : Journal of Business Research. 69, 10, p. 4132-4139

    Research output: Contribution to journalArticle

    Open Access
  • Thesis



    • 1 Examination
    • 1 Visiting an external academic institution

    Stockholm School of Economics

    Anna Ackfeldt (Visiting researcher)

    Jan 2009

    Activity: Visiting an external institution typesVisiting an external academic institution