• United Kingdom

    Accepting PhD Students

    PhD projects

    Services marketing and management, Student experience, Higher Education related

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    Personal profile

    Contact Details

    Telephone: +44(0) 121 204 3012
    Email: a.ackfeldt@aston.ac.uk
    Room: ABS 415

    Research Interests

    Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.

    Teaching Activity

    Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management (under-graduate and post-graduate) and Marketing Strategy (under-graduate and post-graduate).

    Qualifications

    • PhD (Aston University)
    • Masters of Marketing Management with Honours (Griffith University, Australia)
    • Bachelor of Commerce (Griffith University, Australia)

    PhD Supervision

    Anna has supervised 3 PhDs to completion, and is currently supervising 3 doctoral students. 

    Continuing Professional Development

    MarkStrat Certified Instructor, StratX, April 2017

    Aston Excel Programme (Internal Development Programme for staff in management roles), 2010

    International Teachers Programme (ITP), at SDA Bocconi, Milano, Italy

    September 2008 – July 2009

     

    Harvard Business School

    • The “Art and Craft of Case Study Leadership”

    ECCH 

    • Teaching with Cases

     

    Research Methods Course - Introduction to SEM (LISREL)

    • ACSPRI course (30 hour courses - Australian Consortium for Social and Political Research Incorporated, Australian National University). July, 2000

     

    Fellow of the Higher Education Academy (FHEA), recognition reference 34591. 

    External positions

    External Examiner, Leeds University Business School University of Leeds Leeds LS2 9JT UK

    2022 → …

    External Examiner, University of Buckingham

    20112015

    Keywords

    • Services Marketing and Management

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