Research output per year
Research output per year
Personal profile
Contact Details
Telephone: +44(0) 121 204 3012
Email: [email protected]
Room: ABS 415
Research Interests
Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.
Teaching Activity
Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management (under-graduate and post-graduate) and Marketing Strategy (under-graduate and post-graduate).
Qualifications
- PhD (Aston University)
- Masters of Marketing Management with Honours (Griffith University, Australia)
- Bachelor of Commerce (Griffith University, Australia)
PhD Supervision
Anna has supervised 3 PhDs to completion, and is currently supervising 3 doctoral students.
Continuing Professional Development
MarkStrat Certified Instructor, StratX, April 2017
Aston Excel Programme (Internal Development Programme for staff in management roles), 2010
International Teachers Programme (ITP), at SDA Bocconi, Milano, Italy
September 2008 – July 2009
Harvard Business School
- The “Art and Craft of Case Study Leadership”
ECCH
- Teaching with Cases
Research Methods Course - Introduction to SEM (LISREL)
- ACSPRI course (30 hour courses - Australian Consortium for Social and Political Research Incorporated, Australian National University). July, 2000
Fellow of the Higher Education Academy (FHEA), recognition reference 34591.
External positions
External Examiner, Leeds University Business School University of Leeds Leeds LS2 9JT UK
2022 → …
External Examiner, University of Buckingham
2011 → 2015
Keywords
- Services Marketing and Management
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
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Using Affective Content to Promote High-Involvement Services on Social Media
Tran, H. A., Farrell, A., Evanschitzky, H., Nguyen, B. & Ackfeldt, A.-L., 1 Jun 2024, In: Journal of Business Research. 179, 13 p., 114676.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services
Tran, H. A., Evanschitzky, H., Ludwig, S., Farrell, A., Ackfeldt, A.-L. & Nguyen, B., 22 May 2022, p. 1-10. 10 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Open AccessFile -
Building and sustaining long-term connections with PG students using relationship marketing
Tabrizi, W., Ackfeldt, A.-L. & Higson, H., 16 Sept 2020, p. 1-3. 3 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
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The donor experience: value creation and the role of the donor in supporter-led fundraising
Mitchell, K. & Ackfeldt, A.-L., 17 Nov 2019, In: BMJ Supportive & Palliative Care. 9, Suppl 4, p. A3Research output: Contribution to journal › Conference abstract › peer-review
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Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students
Tabrizi, W., Ackfeldt, A.-L. & Higson, H., 11 Dec 2019, p. 72. 1 p.Research output: Unpublished contribution to conference › Abstract › peer-review
Open Access
Thesis
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An investigation into the antecedents of prosocial service behaviours : a travel service context
Ackfeldt, A.-L. (Author), 2006Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Activities
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2nd Annual Conference for the UK Council for Graduate Education
Tabrizi, W. (Invited speaker), Ackfeldt, A. (Participant) & Higson, H. (Participant)
14 Dec 2021Activity: Participating in or organising an event types › Participation in conference
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LTSE
Tabrizi, W. (Speaker), Ackfeldt, A. (Invited speaker) & Higson, H. (Invited speaker)
16 Sept 2020Activity: Talk or presentation types › Oral presentation
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External Examiner, MSc Management in a Service Economy and MSc Management in a Global Service Economy , University of Buckingham
Ackfeldt, A. (Examiner)
Jan 2011Activity: Examination types › Examination
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Stockholm School of Economics
Ackfeldt, A. (Visiting researcher)
Jan 2009Activity: Visiting an external institution types › Visiting an external academic institution