Research output per year
Research output per year
Personal profile
Contact Details
Telephone: +44(0) 121 204 3012
Email: a.ackfeldt@aston.ac.uk
Room: ABS 415
Research Interests
Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.
Teaching Activity
Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.
Qualifications
- PhD (Aston University)
- Masters of Marketing Management with Honours (Griffith University, Australia)
- Bachelor of Commerce (Griffith University, Australia)
Keywords
- Services Marketing and Management
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Research output
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The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services
Tran, H. A., Evanschitzky, H., Ludwig, S., Farrell, A., Ackfeldt, A-L. & Nguyen, B., 22 May 2022, p. 1-10. 10 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Open AccessFile -
Building and sustaining long-term connections with PG students using relationship marketing
Tabrizi, W., Ackfeldt, A-L. & Higson, H., 16 Sep 2020, p. 1-3. 3 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
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The donor experience: value creation and the role of the donor in supporter-led fundraising
Mitchell, K. & Ackfeldt, A-L., 17 Nov 2019, In: BMJ Supportive & Palliative Care. 9, Suppl 4, p. A3Research output: Contribution to journal › Conference abstract › peer-review
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Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students
Tabrizi, W., Ackfeldt, A-L. & Higson, H., 11 Dec 2019, p. 72. 1 p.Research output: Unpublished contribution to conference › Abstract › peer-review
Open Access -
Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, K., Ackfeldt, A-L. & Melewar, T. C., 25 Jan 2018, In: Journal of General Management. 43, 2, p. 63-69 7 p., 3.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Thesis
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An investigation into the antecedents of prosocial service behaviours : a travel service context
Author: Ackfeldt, A., 2006Student thesis: Doctoral Thesis › Doctor of Philosophy
File
Activities
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2nd Annual Conference for the UK Council for Graduate Education
Wendy Tabrizi (Invited speaker), Anna Ackfeldt (Participant) & Helen Higson (Participant)
14 Dec 2021Activity: Participating in or organising an event types › Participation in conference
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LTSE
Wendy Tabrizi (Speaker), Anna Ackfeldt (Invited speaker) & Helen Higson (Invited speaker)
16 Sep 2020Activity: Talk or presentation types › Oral presentation
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External Examiner, MSc Management in a Service Economy and MSc Management in a Global Service Economy , University of Buckingham
Anna Ackfeldt (Examiner)
Jan 2011Activity: Examination types › Examination
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Stockholm School of Economics
Anna Ackfeldt (Visiting researcher)
Jan 2009Activity: Visiting an external institution types › Visiting an external academic institution