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Personal profile

Contact Details

Telephone: +44(0) 121 204 3012
Email: a.ackfeldt@aston.ac.uk
Room: ABS 415

Research Interests

Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.

Teaching Activity

Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.


  • PhD (Aston University)
  • Masters of Marketing Management with Honours (Griffith University, Australia)
  • Bachelor of Commerce (Griffith University, Australia)


  • Services Marketing and Management


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