Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

Ronan Jouan De Kervenoael, Kivilcim Dogerlioglu Demir

Marketing & Strategy

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Case chapter 8: store brands, own brand: interesting or missing out?
Dogerlioglu Demir, K. & Jouan De Kervenoael, R., 3 Sep 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 271-272 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter