Photo of Ronan Jouan De Kervenoael

Ronan Jouan De Kervenoael



    Research output per year

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    Personal profile


    I have an unusual education within three different educational philosophies (French, Danish and British). My educational background has led me to be part of several departments within leading schools. I have a PhD in Human Geography from Sheffield University (UK), an MSc in International Trade and Finance from Lancaster University (UK) and a degree in Economics from Perpignan (France) and Esbjerg (Denmark) Universities. I feel very privileged to be able to understand these three disciplines that are complementing each other in many ways.

    This has allowed him to be part of multidisciplinary research projects and teams and to understand as well as draw on the specific strength of different research methods. I have been teaching for over 8 years at both undergraduate and postgraduate levels in the areas of marketing, consumer behaviour and retailing in Instituto Technologico de Estudios Superiores de Monterrey in Mexico city, Lancaster, Manchester and Sheffield Universities, sabanci University in Turkey and now Aston in the UK.

    I have been specialising in the area of retailing using both my backgrounds in economics and consumer behaviour. In particular I have been part of a three year Economic and Social Research Council funded project investigating grocery store choice and household behaviour. I am currently particularly interested in e-consumer behaviour, retailing online for staple goods such as groceries that are bought as a basket of product and services and m-technologies practices.

    Contact Details

    Phone: +44(0)121 204 3359
    Room: ABS 236

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    Research Output

    Smartphone chronic gaming consumption and positive coping practice

    de Kervenoael, R., Schwob, A., Palmer, M. & Simmons, G., 1 Apr 2017, In : Information Technology and People. 30, 2, p. 503-519 26 p.

    Research output: Contribution to journalArticle

    Open Access
  • Temporary institutional breakdowns: the work of university traditions in the consumption of innovative textbooks

    Palmer, M., de Kervenoael, R. & Jacob, D., 19 May 2017, In : Studies in Higher Education. in press

    Research output: Contribution to journalArticle

    Open Access
  • Trading-up on unmet expectations? Evaluating consumers’ expectations in online premium grocery shopping logistics

    de Kervenoael, R., Yanık, S., Bozkaya, B., Palmer, M. & Hallsworth, A., 2016, In : International Journal of Logistics. 19, 2, p. 83-104 22 p.

    Research output: Contribution to journalArticle

    Open Access
  • Open Access
  • A new VRPPD model and a hybrid heuristic solution approach for e-tailing

    Yanik, S., Bozkaya, B. & de Kervenoael, R., 1 Aug 2014, In : European Journal of Operational Research. 236, 3, p. 879-890 12 p.

    Research output: Contribution to journalArticle