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Customer Segmentation for Servitization: How to identify customer groups for service innovation

  • Parikshit Naik
  • , Jim Euchner
  • , Ian Machan
  • , Neil Tumber
  • , Tim Baines
  • Aston University
  • Aston Business School

Research output: Book/Report › Book

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Social Sciences

Economics, Econometrics and Finance