E-services: Opportunities and threats

Heiner Evanschitzky, Gopalkrishnan R. Iyer

Research output: Book/ReportBook

Abstract

This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

Original languageEnglish
Number of pages203
DOIs
Publication statusPublished - 1 Jan 2007

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E-services
Threat
Electronic services
Loyalty
Service management
Electronic commerce
Value chain management
Service satisfaction
Electronic markets
Services marketing
Service engineering
Marketing
Germany

Cite this

Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. / E-services : Opportunities and threats. 2007. 203 p.
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E-services : Opportunities and threats. / Evanschitzky, Heiner; Iyer, Gopalkrishnan R.

2007. 203 p.

Research output: Book/ReportBook

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