Experiencing transition into postgraduate study: can the application of relationship marketing principles help?

Wendy Tabrizi

Experiencing transition into postgraduate study: can the application of relationship marketing principles help?

Marketing and Entrepreneurship

Research output: Unpublished contribution to conference › Abstract › peer-review

Original language	English
Pages	118
Number of pages	1
Publication status	Published - 7 Dec 2018
Event	SRHE Annual Conference 2018: The Changing Shape of Higher Education - can excellence and inclusivity cohabit? - Celtic Manor Hotel, Newport, South Wales, United Kingdom Duration: 5 Dec 2018 → 7 Dec 2018

Conference

Conference	SRHE Annual Conference 2018
Country/Territory	United Kingdom
City	Newport, South Wales
Period	5/12/18 → 7/12/18

Access to Document

https://www.srhe.ac.uk/conference2019/downloads/SRHE_ARC_Abstracts_2019.pdf

1 Abstract

Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students
Tabrizi, W., Ackfeldt, A.-L. & Higson, H., 11 Dec 2019, p. 72. 1 p.
Research output: Unpublished contribution to conference › Abstract › peer-review

Open Access

Cite this

@conference{b0e01bc807744e3fa28194d41f7cca39,

title = "Experiencing transition into postgraduate study: can the application of relationship marketing principles help?",

author = "Wendy Tabrizi",

year = "2018",

month = dec,

day = "7",

language = "English",

pages = "118",

note = "SRHE Annual Conference 2018 : The Changing Shape of Higher Education - can excellence and inclusivity cohabit? ; Conference date: 05-12-2018 Through 07-12-2018",

}

Experiencing transition into postgraduate study: can the application of relationship marketing principles help?

Conference

Access to Document

Research output

Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students

Cite this