Gamification for servitization

Victor G. Shi, Panagiotis Petridis, Tim Baines, Howard Lightfoot

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.
Original languageEnglish
Title of host publicationGrowth through servitization
Subtitle of host publicationdrivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference
EditorsTim Baines, Ben Clegg, David Harrison
Place of PublicationBirmingham (UK)
PublisherAston University
Pages159-165
Number of pages7
ISBN (Print)978-1-85449-472-6
Publication statusPublished - May 2014
EventSpring Servitization Conference 2014 - Aston University, Birmingham, United Kingdom
Duration: 2 May 201414 May 2014

Conference

ConferenceSpring Servitization Conference 2014
Abbreviated titleSSC2014
CountryUnited Kingdom
CityBirmingham
Period2/05/1414/05/14

Fingerprint

Mortar

Bibliographical note

© Aston Business School

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1
‘Transforming the adoption of Product - Service Systems through innovations in applied gaming technology

Keywords

  • servitization
  • gamification
  • operations management

Cite this

Shi, V. G., Petridis, P., Baines, T., & Lightfoot, H. (2014). Gamification for servitization. In T. Baines, B. Clegg, & D. Harrison (Eds.), Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference (pp. 159-165). Birmingham (UK): Aston University.
Shi, Victor G. ; Petridis, Panagiotis ; Baines, Tim ; Lightfoot, Howard. / Gamification for servitization. Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. editor / Tim Baines ; Ben Clegg ; David Harrison. Birmingham (UK) : Aston University, 2014. pp. 159-165
@inproceedings{9c837c0c8b7a42ac8bf9dd8e258d1001,
title = "Gamification for servitization",
abstract = "The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.",
keywords = "servitization, gamification, operations management",
author = "Shi, {Victor G.} and Panagiotis Petridis and Tim Baines and Howard Lightfoot",
note = "{\circledC} Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 ‘Transforming the adoption of Product - Service Systems through innovations in applied gaming technology",
year = "2014",
month = "5",
language = "English",
isbn = "978-1-85449-472-6",
pages = "159--165",
editor = "Tim Baines and Ben Clegg and David Harrison",
booktitle = "Growth through servitization",
publisher = "Aston University",

}

Shi, VG, Petridis, P, Baines, T & Lightfoot, H 2014, Gamification for servitization. in T Baines, B Clegg & D Harrison (eds), Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. Aston University, Birmingham (UK), pp. 159-165, Spring Servitization Conference 2014, Birmingham, United Kingdom, 2/05/14.

Gamification for servitization. / Shi, Victor G.; Petridis, Panagiotis; Baines, Tim; Lightfoot, Howard.

Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. ed. / Tim Baines; Ben Clegg; David Harrison. Birmingham (UK) : Aston University, 2014. p. 159-165.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Gamification for servitization

AU - Shi, Victor G.

AU - Petridis, Panagiotis

AU - Baines, Tim

AU - Lightfoot, Howard

N1 - © Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1 ‘Transforming the adoption of Product - Service Systems through innovations in applied gaming technology

PY - 2014/5

Y1 - 2014/5

N2 - The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.

AB - The study described in this paper has set out to explore gamification from a servitization perspective to understand the opportunities and research challenges. A systematic literature review has been conducted to capture key characteristics of differing forms of gamification processes in a servitization context. The findings of our study focus on two area: (1) structural, organization’s physical bricksand-mortar attribute and (2) infrastructural, policies and practices in how structural aspects of servitization are to be managed. Six key findings are presented and collectively these contribute to our understanding of the broader gamification technologies that can help to transform servitization. The contribution of our research is twofold. First it captures a set of theoretical framework for analysing gamification in servitization context. Second, it provide an in-depth roadmap in how gamification can be applied to target major challenges in servitization.

KW - servitization

KW - gamification

KW - operations management

M3 - Conference contribution

SN - 978-1-85449-472-6

SP - 159

EP - 165

BT - Growth through servitization

A2 - Baines, Tim

A2 - Clegg, Ben

A2 - Harrison, David

PB - Aston University

CY - Birmingham (UK)

ER -

Shi VG, Petridis P, Baines T, Lightfoot H. Gamification for servitization. In Baines T, Clegg B, Harrison D, editors, Growth through servitization: drivers, enablers, processes and impact (SSC2014) : proceedings of the Spring Servitization Conference. Birmingham (UK): Aston University. 2014. p. 159-165