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Measuring internal market orientation
Ian N. Lings
*
, Gordon E. Greenley
*
Corresponding author for this work
Marketing & Strategy
Research output
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peer-review
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Keyphrases
Academic Literature
16%
Adaptation
16%
Competitive Position
16%
Customer Satisfaction
16%
Employee Exchanges
16%
Employer-employee Relationship
16%
Ill-defined
16%
Internal Market Orientation
100%
Internal Marketing
50%
Management Literature
16%
Managerial Behavior
16%
Market Orientation
16%
Multidimensional Construct
16%
Organizational Factors
16%
Positive Consequences
16%
Retail Services
16%
Service Context
16%
Staff Attitudes
16%
Staff Retention
16%
Social Sciences
Internal Marketing
42%
Managerial Behavior
14%
Market Orientation
100%
Personnel
42%