|Publication status||Published - 1998|
|Event||Australia and New Zealand Marketing Academy Conference 1998 - Dunedin, New Zealand|
Duration: 29 Nov 1998 → 3 Dec 1998
|Conference||Australia and New Zealand Marketing Academy Conference 1998|
|Abbreviated title||ANZMAC 1998|
|Period||29/11/98 → 3/12/98|
Farrell, A. M., & Souchon, A. L. (1998). Service acculturation: how managers can influence employees' service delivery. Paper presented at Australia and New Zealand Marketing Academy Conference 1998 , Dunedin, New Zealand.