Service acculturation: how managers can influence employees' service delivery

Andrew M. Farrell, Anne L. Souchon

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 1998
EventAustralia and New Zealand Marketing Academy Conference 1998 - Dunedin, New Zealand
Duration: 29 Nov 19983 Dec 1998

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference 1998
Abbreviated titleANZMAC 1998
CountryNew Zealand
CityDunedin
Period29/11/983/12/98

Cite this

Farrell, A. M., & Souchon, A. L. (1998). Service acculturation: how managers can influence employees' service delivery. Paper presented at Australia and New Zealand Marketing Academy Conference 1998 , Dunedin, New Zealand.