Spontaneity and international marketing performance

Anne L. Souchon^*, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, João S. Oliveira

^*Corresponding author for this work

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

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- Last Name(descending)

Andrew Farrell
- Aston Business School
- Marketing & Strategy - Senior Lecturer
Person: Teaching & Research