Unique Selling Proposition

Andrew M Farrell; Nick Lee

doi:10.1002/9781118785317.weom090272

Unique Selling Proposition

Research output: Chapter in Book/Published conference output › Entry for encyclopedia/dictionary

Abstract

A unique selling proposition (USP, also known as unique selling point) is something typically encountered in Advertising and communications.

Original language	English
Title of host publication	Wiley Encyclopedia of Management
Editors	C.L. Cooper, N. Lee, A.M. Farrell
Publisher	Wiley
Pages	563-564
Number of pages	2
ISBN (Electronic)	9781118785317
ISBN (Print)	9781119972518
DOIs	https://doi.org/10.1002/9781118785317.weom090272
Publication status	Published - 21 Jan 2015

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10.1002/9781118785317.weom090272

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title = "Unique Selling Proposition",

abstract = "A unique selling proposition (USP, also known as unique selling point) is something typically encountered in Advertising and communications.",

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AB - A unique selling proposition (USP, also known as unique selling point) is something typically encountered in Advertising and communications.

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M3 - Entry for encyclopedia/dictionary

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BT - Wiley Encyclopedia of Management

A2 - Cooper, C.L.

A2 - Lee, N.

A2 - Farrell, A.M.

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ER -

Unique Selling Proposition

Abstract

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