A capability-based framework of utilising data-in-use to create business value in integrated solutions, advanced service, or PSS

Amara Ajaegbu*, Victoria Uren, Andreas Schroeder

*Corresponding author for this work

Research output: Contribution to conferencePaper

Abstract

Digitalisation is a crucial enabler of servitisation, with digital capabilities allowing
interaction, integration, and aligning of processes that create value for both manufacturers
and customers. We report of a multi case study of digital capabilities in the UK truck
manufacturing industry. The fundamental components of digital capabilities are identified as
data capturing capability, connectivity capability and analytical capability.The role of digital
capabilities as a resource is explored from the perspective of the Resource Based View
(RBV). It was found that digital capabilities enable data-in-use and in combination facilitate
value creation, offer strategic potential and sustainable competitive advantage in the
collaborative service network, through visibility of operations, information exchange and
effective management of field knowledge.
Original languageEnglish
Publication statusPublished - 30 Jun 2020
EventEurOMA Conference 2020: Managing Operations for Impact - University of Warwick, Warwick, United Kingdom
Duration: 29 Jun 202030 Jun 2020
Conference number: 27
https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020/

Conference

ConferenceEurOMA Conference 2020
Abbreviated titleEurOMA Conference 2020
CountryUnited Kingdom
CityWarwick
Period29/06/2030/06/20
Internet address

Bibliographical note

© 2020 The Authors

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