Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

Ganaël Bascoul, Julien C. Schmitt, Dina Rasolofoarison

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

1 Unpublished Conference Paper

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2011
Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency
Bascoul, G., Schmitt, J. & Rasolofoarison, D., May 2011, (Unpublished).
Research output: Unpublished contribution to conference › Unpublished Conference Paper