Marketing theory and practice

Michael J. Baker (Editor), Olivier Badot (Editor), Ken Bernard (Editor), Stephen Brown (Editor), Douglas Brownlie (Editor), Sara Carter (Editor), K.C. Chan (Editor), Bernard Cova (Editor), Keith Crosier (Editor), Adamantios Diamantopoulos (Editor), Bill Donaldson (Editor), Sean Ennis (Editor), Pervez Ghauri (Editor), Susan J. Hart (Editor), Peter Leeflang (Editor), Dale Littler (Editor), Michael C. McDermott (Editor), Lyn Mcgregor (Editor), Shan Rajagopal (Editor), Daniel Tixier (Editor)John Webb

Research output: Book/ReportAnthology

Original languageEnglish
PublisherSpringer
Number of pages422
Edition3rd
ISBN (Electronic)978-1-349-24260-3
ISBN (Print)978-0-333-64182-8
DOIs
Publication statusPublished - 1995

Publication series

NameMarketing management
PublisherMacmillan

Research Output

  • 1 Chapter (peer-reviewed)

Modelling markets

Leeflang, P., 1995, Marketing theory and practice. Baker, M. J. & et al (eds.). 3rd ed. Palgrave Macmillan, p. 125-159 35 p. (Marketing management).

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  • Cite this

    Baker, M. J., Badot, O., Bernard, K., Brown, S., Brownlie, D., Carter, S., Chan, K. C., Cova, B., Crosier, K., Diamantopoulos, A., Donaldson, B., Ennis, S., Ghauri, P., Hart, S. J., Leeflang, P., Littler, D., McDermott, M. C., Mcgregor, L., Rajagopal, S., ... Webb, J. (Eds.) (1995). Marketing theory and practice. (3rd ed.) (Marketing management). Springer. https://doi.org/10.1007/978-1-349-24260-3