Marketing theory and practice

Michael J. Baker; Olivier Badot; Ken Bernard; Stephen Brown; Douglas Brownlie; Sara Carter; K.C.  Chan; Bernard Cova; Keith Crosier; Adamantios Diamantopoulos; Bill Donaldson; Sean Ennis; Pervez Ghauri; Susan J. Hart; Peter Leeflang; Dale Littler; Michael C. McDermott; Lyn Mcgregor; Shan Rajagopal; Daniel Tixier; John Webb

doi:10.1007/978-1-349-24260-3

Marketing theory and practice

Michael J. Baker (Editor), Olivier Badot (Editor), Ken Bernard (Editor), Stephen Brown (Editor), Douglas Brownlie (Editor), Sara Carter (Editor), K.C. Chan (Editor), Bernard Cova (Editor), Keith Crosier (Editor), Adamantios Diamantopoulos (Editor), Bill Donaldson (Editor), Sean Ennis (Editor), Pervez Ghauri (Editor), Susan J. Hart (Editor), Peter Leeflang (Editor), Dale Littler (Editor), Michael C. McDermott (Editor), Lyn Mcgregor (Editor), Shan Rajagopal (Editor), Daniel Tixier (Editor)John Webb (Editor)

Marketing & Strategy

Research output: Book/Report › Edited Book

Original language	English
Publisher	Springer
Number of pages	422
Edition	3rd
ISBN (Electronic)	978-1-349-24260-3
ISBN (Print)	978-0-333-64182-8
DOIs	https://doi.org/10.1007/978-1-349-24260-3
Publication status	Published - 1995

Publication series

Name	Marketing management
Publisher	Macmillan

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10.1007/978-1-349-24260-3

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Baker, M. J., Badot, O., Bernard, K., Brown, S., Brownlie, D., Carter, S., Chan, K. C., Cova, B., Crosier, K., Diamantopoulos, A., Donaldson, B., Ennis, S., Ghauri, P., Hart, S. J., Leeflang, P., Littler, D., McDermott, M. C., Mcgregor, L., Rajagopal, S., ... Webb, J. (Eds.) (1995). Marketing theory and practice. (3rd ed.) (Marketing management). Springer. https://doi.org/10.1007/978-1-349-24260-3

@book{52ff71f1fc2c4422bc7e96c0ebeed07a,

title = "Marketing theory and practice",

editor = "Baker, {Michael J.} and Olivier Badot and Ken Bernard and Stephen Brown and Douglas Brownlie and Sara Carter and K.C. Chan and Bernard Cova and Keith Crosier and Adamantios Diamantopoulos and Bill Donaldson and Sean Ennis and Pervez Ghauri and Hart, {Susan J.} and Peter Leeflang and Dale Littler and McDermott, {Michael C.} and Lyn Mcgregor and Shan Rajagopal and Daniel Tixier and John Webb",

year = "1995",

doi = "10.1007/978-1-349-24260-3",

language = "English",

isbn = "978-0-333-64182-8",

series = "Marketing management",

publisher = "Springer",

address = "Germany",

edition = "3rd",

}

Baker, MJ, Badot, O, Bernard, K, Brown, S, Brownlie, D, Carter, S, Chan, KC, Cova, B, Crosier, K, Diamantopoulos, A, Donaldson, B, Ennis, S, Ghauri, P, Hart, SJ, Leeflang, P, Littler, D, McDermott, MC, Mcgregor, L, Rajagopal, S, Tixier, D & Webb, J (eds) 1995, Marketing theory and practice. Marketing management, 3rd edn, Springer. https://doi.org/10.1007/978-1-349-24260-3

TY - BOOK

T1 - Marketing theory and practice

A2 - Baker, Michael J.

A2 - Badot, Olivier

A2 - Bernard, Ken

A2 - Brown, Stephen

A2 - Brownlie, Douglas

A2 - Carter, Sara

A2 - Chan, K.C.

A2 - Cova, Bernard

A2 - Crosier, Keith

A2 - Diamantopoulos, Adamantios

A2 - Donaldson, Bill

A2 - Ennis, Sean

A2 - Ghauri, Pervez

A2 - Hart, Susan J.

A2 - Leeflang, Peter

A2 - Littler, Dale

A2 - McDermott, Michael C.

A2 - Mcgregor, Lyn

A2 - Rajagopal, Shan

A2 - Tixier, Daniel

A2 - Webb, John

PY - 1995

Y1 - 1995

UR - http://link.springer.com/book/10.1007/978-1-349-24260-3

U2 - 10.1007/978-1-349-24260-3

DO - 10.1007/978-1-349-24260-3

M3 - Edited Book

SN - 978-0-333-64182-8

T3 - Marketing management

BT - Marketing theory and practice

PB - Springer

ER -

Marketing theory and practice

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Modelling markets

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