Marketing theory and practice

Michael J. Baker (Editor), Olivier Badot (Editor), Ken Bernard (Editor), Stephen Brown (Editor), Douglas Brownlie (Editor), Sara Carter (Editor), K.C. Chan (Editor), Bernard Cova (Editor), Keith Crosier (Editor), Adamantios Diamantopoulos (Editor), Bill Donaldson (Editor), Sean Ennis (Editor), Pervez Ghauri (Editor), Susan J. Hart (Editor), Peter Leeflang (Editor), Dale Littler (Editor), Michael C. McDermott (Editor), Lyn Mcgregor (Editor), Shan Rajagopal (Editor), Daniel Tixier (Editor)John Webb

Research output: Book/ReportEdited Book

Original languageEnglish
PublisherSpringer
Number of pages422
Edition3rd
ISBN (Electronic)978-1-349-24260-3
ISBN (Print)978-0-333-64182-8
DOIs
Publication statusPublished - 1995

Publication series

NameMarketing management
PublisherMacmillan
  • Modelling markets

    Leeflang, P., 1995, Marketing theory and practice. Baker, M. J. & et al (eds.). 3rd ed. Palgrave Macmillan, p. 125-159 35 p. (Marketing management).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

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