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Marketing theory and practice

  • Michael J. Baker (Editor)
  • , Olivier Badot (Editor)
  • , Ken Bernard (Editor)
  • , Stephen Brown (Editor)
  • , Douglas Brownlie (Editor)
  • , Sara Carter (Editor)
  • , K.C. Chan (Editor)
  • , Bernard Cova (Editor)
  • , Keith Crosier (Editor)
  • , Adamantios Diamantopoulos (Editor)
  • , Bill Donaldson (Editor)
  • , Sean Ennis (Editor)
  • , Pervez Ghauri (Editor)
  • , Susan J. Hart (Editor)
  • , Peter Leeflang (Editor)
  • , Dale Littler (Editor)
  • , Michael C. McDermott (Editor)
  • , Lyn Mcgregor (Editor)
  • , Shan Rajagopal (Editor)
  • , Daniel Tixier (Editor)
    • John Webb (Editor)

Research output: Book/Report › Edited Book

  • 1 Chapter (peer-reviewed)
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Chapter (peer-reviewed)

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  • 1995

    Modelling markets

    Leeflang, P., 1995, Marketing theory and practice. Baker, M. J. & et al (eds.). 3rd ed. Palgrave Macmillan, p. 125-159 35 p. (Marketing management).

    Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review