Modelling markets

  • Peter Leeflang

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

  • 1 Edited Book

Search results

  • 1995

    Marketing theory and practice

    Baker, M. J. (Editor), Badot, O. (Editor), Bernard, K. (Editor), Brown, S. (Editor), Brownlie, D. (Editor), Carter, S. (Editor), Chan, K. C. (Editor), Cova, B. (Editor), Crosier, K. (Editor), Diamantopoulos, A. (Editor), Donaldson, B. (Editor), Ennis, S. (Editor), Ghauri, P. (Editor), Hart, S. J. (Editor), Leeflang, P. (Editor), Littler, D. (Editor), McDermott, M. C. (Editor), Mcgregor, L. (Editor), Rajagopal, S. (Editor) & Tixier, D. (Editor) & 1 others, Webb, J. (Editor), 1995, 3rd ed. Springer. 422 p. (Marketing management)

    Research output: Book/Report › Edited Book