Modelling markets

Peter Leeflang

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

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  • Edited Book

    Marketing theory and practice

    Baker, M. J. (ed.), Badot, O. (ed.), Bernard, K. (ed.), Brown, S. (ed.), Brownlie, D. (ed.), Carter, S. (ed.), Chan, K. C. (ed.), Cova, B. (ed.), Crosier, K. (ed.), Diamantopoulos, A. (ed.), Donaldson, B. (ed.), Ennis, S. (ed.), Ghauri, P. (ed.), Hart, S. J. (ed.), Leeflang, P. (ed.), Littler, D. (ed.), McDermott, M. C. (ed.), Mcgregor, L. (ed.), Rajagopal, S. (ed.), Tixier, D. (ed.) & 1 others, Webb, J. (ed.), 1995, 3rd ed. Springer. 422 p. (Marketing management)

    Research output: Book/ReportEdited Book