The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services

Hai Anh Tran, Heiner Evanschitzky, Stefan Ludwig, Andrew Farrell, Anna-Lena Ackfeldt, Bach Nguyen

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

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Engineering & Materials Science