Market oriented cognitive subcultures in a multiple stakeholder environment

David J. Carrington; Ian A. Combe

Market oriented cognitive subcultures in a multiple stakeholder environment

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

The importance of an organisation wide market oriented culture revolves around the performance implications of a focus on customers. However, in contemporary multiple stakeholder environments different notions of ‘the customer’ can exist adding complexity and introducing the possibility of different market oriented subcultures. An analysis of managers’ cognitive maps within a single case study highlight different beliefs and values associated with two alternative market oriented subcultures externally driven by a focus on two different customer groups. The lack of management consensus was further emphasised by two other alternative internally driven subcultures within the same firm. The implications are briefly discussed.

Original language	English
Title of host publication	ESRC research capacity building clusters
Subtitle of host publication	summit conference 2013 : 25th – 26th June 2013, Aston University
Editors	Ben Clegg, Judith Scully, John Bryson
Place of Publication	Birmingham (UK)
Publisher	Aston University
Pages	151-169
Number of pages	9
ISBN (Print)	978-1-905866-67-0
Publication status	Published - 2013
Event	ESRC research capacity building clusters : 2013 national summit conference - Aston University, Birmingham, United Kingdom Duration: 25 Jun 2013 → 26 Jun 2013

Conference

Conference	ESRC research capacity building clusters : 2013 national summit conference
Country/Territory	United Kingdom
City	Birmingham
Period	25/06/13 → 26/06/13
Other	“University - Industry Collaboration in Challenging Times”

Bibliographical note

Keywords

market oriented subcultures
cognitive mapping
not-for-profit sector

Access to Document

Market oriented cognitive subcultures
© Aston Business School
Accepted author manuscript, 387 KB

http://www1.aston.ac.uk/aston-business-school/research/events/esrc-research-capacity-building-clusters/

4 Conference publication

Identifying capacity building cluster impact in the West Midlands
Clegg, B., Lightfoot, H. & Scully, J., 2013, ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University. Clegg, B., Scully, J. & Bryson, J. (eds.). Birmingham (UK): Aston University, p. 222-229 8 p.
Research output: Chapter in Book/Published conference output › Conference publication

Open Access
File
Selection & development of short-term project team members: developmental stability as an indicator of interpersonal skills
O'Broin, H. L. R., Butler, M. J. R., Lee, N. & Senior, C., 2013, ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University. Clegg, B., Scully, J. & Bryson, J. (eds.). Birmingham (UK): Aston University, p. 141-150 10 p.
Research output: Chapter in Book/Published conference output › Conference publication

Open Access
File
The experience of delivering case award research in a public sector setting
Southall, A., 2013, ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University. Clegg, B., Scully, J. & Bryson, J. (eds.). Birmingham (UK): Aston University, p. 195-200 6 p.
Research output: Chapter in Book/Published conference output › Conference publication

Open Access
File

Cite this

Carrington, D. J., & Combe, I. A. (2013). Market oriented cognitive subcultures in a multiple stakeholder environment. In B. Clegg, J. Scully, & J. Bryson (Eds.), ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University (pp. 151-169). Aston University. http://www1.aston.ac.uk/aston-business-school/research/events/esrc-research-capacity-building-clusters/

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Carrington, DJ & Combe, IA 2013, Market oriented cognitive subcultures in a multiple stakeholder environment. in B Clegg, J Scully & J Bryson (eds), ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University. Aston University, Birmingham (UK), pp. 151-169, ESRC research capacity building clusters : 2013 national summit conference, Birmingham, United Kingdom, 25/06/13. <http://www1.aston.ac.uk/aston-business-school/research/events/esrc-research-capacity-building-clusters/>

Market oriented cognitive subcultures in a multiple stakeholder environment. / Carrington, David J.; Combe, Ian A.
ESRC research capacity building clusters: summit conference 2013 : 25th – 26th June 2013, Aston University. ed. / Ben Clegg; Judith Scully; John Bryson. Birmingham (UK): Aston University, 2013. p. 151-169.

Research output: Chapter in Book/Published conference output › Conference publication

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ER -

Market oriented cognitive subcultures in a multiple stakeholder environment

Abstract

Conference

Bibliographical note

Keywords

Access to Document

Fingerprint

Research output

Identifying capacity building cluster impact in the West Midlands

Selection & development of short-term project team members: developmental stability as an indicator of interpersonal skills

The experience of delivering case award research in a public sector setting

Cite this