Grey market e-shopping and trust building practices in China

Ronan De Kervenoael
, D. Selcen Ö. Aykaç

Marketing and Entrepreneurship

Research output: Chapter in Book/Published conference output › Chapter

3 Citations (Scopus)

1 results

2008

Trust and shopping
De Kervenoael, R. & Aykaç, D. S. Ö., 30 Nov 2008, Trust and new technologies: marketing and management on the Internet and mobile media. Kautonen, T. & Karjaluoto, H. (eds.). Cheltenham (UK): Edward Elgar
Research output: Chapter in Book/Published conference output › Chapter