"Marketing is all about T-shirts and posters - right?"

John Rudd

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

Five questions for conducting marketing as a profession that ushers in strategic change
Original languageEnglish
Title of host publicationReady for change? Transition through turbulence to reformation and transformation
EditorsCora L. Heimer-Rathbone
Place of PublicationBasingstoke (UK)
PublisherPalgrave Macmillan
Pages129-144
Number of pages16
ISBN (Print)978-0-230-34269-9, 0-230-34269-8
Publication statusPublished - 17 Apr 2012

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Shirt
Strategic change
Marketing

Cite this

Rudd, J. (2012). "Marketing is all about T-shirts and posters - right?". In C. L. Heimer-Rathbone (Ed.), Ready for change? Transition through turbulence to reformation and transformation (pp. 129-144). Basingstoke (UK): Palgrave Macmillan.
Rudd, John. / "Marketing is all about T-shirts and posters - right?". Ready for change? Transition through turbulence to reformation and transformation. editor / Cora L. Heimer-Rathbone. Basingstoke (UK) : Palgrave Macmillan, 2012. pp. 129-144
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Rudd, J 2012, "Marketing is all about T-shirts and posters - right?". in CL Heimer-Rathbone (ed.), Ready for change? Transition through turbulence to reformation and transformation. Palgrave Macmillan, Basingstoke (UK), pp. 129-144.

"Marketing is all about T-shirts and posters - right?". / Rudd, John.

Ready for change? Transition through turbulence to reformation and transformation. ed. / Cora L. Heimer-Rathbone. Basingstoke (UK) : Palgrave Macmillan, 2012. p. 129-144.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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BT - Ready for change? Transition through turbulence to reformation and transformation

A2 - Heimer-Rathbone, Cora L.

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Rudd J. "Marketing is all about T-shirts and posters - right?". In Heimer-Rathbone CL, editor, Ready for change? Transition through turbulence to reformation and transformation. Basingstoke (UK): Palgrave Macmillan. 2012. p. 129-144