"Marketing is all about T-shirts and posters - right?"

John Rudd

Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review

Abstract

Five questions for conducting marketing as a profession that ushers in strategic change

Original language	English
Title of host publication	Ready for change? Transition through turbulence to reformation and transformation
Editors	Cora L. Heimer-Rathbone
Place of Publication	Basingstoke (UK)
Publisher	Palgrave Macmillan
Pages	129-144
Number of pages	16
ISBN (Print)	978-0-230-34269-9, 0-230-34269-8
Publication status	Published - 17 Apr 2012

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