The service leadership scale: a substantive validity test

Andrew M. Farrell, Anne L. Souchon

Research output: Contribution to conferencePaper

Abstract

The authors report results from preliminary stages of the development and validation of a scale of service leadership. Firstly, items generated from qualitative interviews are discussed and the conceptual dimensions of the service leadership scale are formulated. Following this, results from the application of Anderson and Gerbing’s (1991) substantive validity test are examined and interpreted, giving indication of further scale development issues. Finally, conclusions and future research directions are presented.
Original languageEnglish
Publication statusPublished - 2003
EventAustralia and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference 2003
Abbreviated titleANZMAC 2003
CountryAustralia
CityAdelaide
Period1/12/033/12/03

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    Farrell, A. M., & Souchon, A. L. (2003). The service leadership scale: a substantive validity test. Paper presented at Australia and New Zealand Marketing Academy Conference 2003, Adelaide, Australia.