Research Output per year
The authors report results from preliminary stages of the development and validation of a scale of service leadership. Firstly, items generated from qualitative interviews are discussed and the conceptual dimensions of the service leadership scale are formulated. Following this, results from the application of Anderson and Gerbing’s (1991) substantive validity test are examined and interpreted, giving indication of further scale development issues. Finally, conclusions and future research directions are presented.
|Publication status||Published - 2003|
|Event||Australia and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia|
Duration: 1 Dec 2003 → 3 Dec 2003
|Conference||Australia and New Zealand Marketing Academy Conference 2003|
|Abbreviated title||ANZMAC 2003|
|Period||1/12/03 → 3/12/03|
Farrell, A. M., & Souchon, A. L. (2003). The service leadership scale: a substantive validity test. Paper presented at Australia and New Zealand Marketing Academy Conference 2003, Adelaide, Australia.