Themes into how consumers conceptualise negative brand personality

Iftakar Haji, Ian Combe, Andrew Farrell

Research output: Unpublished contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2011
EventBritish Academy of Management Conference 2011 - Aston University, Birmingham, United Kingdom
Duration: 12 Sept 201115 Sept 2011

Conference

ConferenceBritish Academy of Management Conference 2011
Abbreviated titleBAM 2011
Country/TerritoryUnited Kingdom
CityBirmingham
Period12/09/1115/09/11

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