Segmentation, targeting and positioning

Wendy E Tabrizi, Michael Solomon, Greg Marshall, Elnora Stewart, Bradley Barnes, Vince Mitchell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: Real People, Real Decisions
EditorsMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Place of PublicationLondon
PublisherPearson
Chapter6
Volume1
Edition3
ISBN (Print)978-1292227191
Publication statusPublished - 31 Aug 2019

Research Output

Creating the product

Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

Research output: Chapter in Book/Report/Conference proceedingChapter

Global, ethical and sustainable marketing

Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

Research output: Chapter in Book/Report/Conference proceedingChapter

Integrated Marketing Communications

Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

Research output: Chapter in Book/Report/Conference proceedingChapter

Cite this

Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B., & Mitchell, V. (2019). Segmentation, targeting and positioning. In M. R. Solomon, G. W. Marshall, E. W. Stuart, B. Barnes, V-W. Mitchell, & W. Tabrizi (Eds.), Marketing: Real People, Real Decisions (3 ed., Vol. 1). Pearson.