Servitization and enterprization in the construction industry: the case of a specialist subcontractor

Stephen J. Govette, Paul Little, Benjamin T. Clegg, Tim S. Baines

Research output: Chapter in Book/Published conference outputConference publication


The current economic climate and a continuing fall in output of the UK construction industry has led to falling prices and margins particularly affecting those lower down in the supply chain such as specialist subcontractors. Coen Ltd. is one such company based in the West Midlands. Faced with a need to up its game it has embarked on a business improvement programme concentrating on better operational efficiency, building stronger client relationships and delivering value added services. Lacking appropriate internal resources Coen has joined with Aston Business School in a 2 year ERDF sponsored project to fulfil the transformation programme. The paper will describe the evolution of product- service offerings in construction and link this with the work being carried out at Coen with Aston and outline the anticipated outcomes.
Original languageEnglish
Title of host publicationProceedings of the Spring Servitization Conference 2013
EditorsTimothy Baines, Ben Clegg, David Harrison
Place of PublicationBirmingham (UK)
PublisherAston University
Number of pages3
ISBN (Electronic)978-1-9058-9998-6
Publication statusPublished - 2013
EventSpring Servitization Conference 2013 - Birmingham, United Kingdom
Duration: 20 May 201321 May 2013


ConferenceSpring Servitization Conference 2013
Abbreviated titleSSC 2013
Country/TerritoryUnited Kingdom
OtherServitization in the multi-organisation enterprise

Bibliographical note

© Aston Business School


  • enterprise management
  • servitization
  • process mapping


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