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    • Aston Triangle

      B4 7ET Birmingham

      United Kingdom

    • United Kingdom

    Accepting PhD Students

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    • 2024

      Innovation Vouchers as a Tool for Growth

      Theodorakopoulos, N., Budhwar, P., Parkes, G., Tapinos, E. & Tabrizi, W., 17 Sept 2024, How to Enable Engagement Between Universities and Business: A Guide for Building Relationships. Daniels, K. & Hansen, S. L. (eds.). Edward Elgar, p. 327-335 9 p. (Business 2024).

      Research output: Chapter in Book/Published conference outputChapter

    • 2019

      Creating the product

      Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

      Research output: Chapter in Book/Published conference outputChapter

    • Global, ethical and sustainable marketing

      Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

      Research output: Chapter in Book/Published conference outputChapter

    • Integrated Marketing Communications

      Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

      Research output: Chapter in Book/Published conference outputChapter

    • Managing the product

      Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

      Research output: Chapter in Book/Published conference outputChapter

    • Marketing, planning and strategy

      Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

      Research output: Chapter in Book/Published conference outputChapter

    • Segmentation, targeting and positioning

      Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

      Research output: Chapter in Book/Published conference outputChapter

    • Services marketing

      Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). Pearson

      Research output: Chapter in Book/Published conference outputChapter

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