Search results

• 2024

  Innovation Vouchers as a Tool for Growth

  Theodorakopoulos, N., Budhwar, P., Parkes, G., Tapinos, E. & Tabrizi, W., 17 Sept 2024, How to Enable Engagement Between Universities and Business: A Guide for Building Relationships. Daniels, K. & Hansen, S. L. (eds.). Edward Elgar, p. 327-335 9 p. (Business 2024).

  Research output: Chapter in Book/Published conference output › Chapter

  • Small to Medium Size Enterprises 100%
  • Innovation Vouchers 100%
  • Engineering 100%
  • Advanced Manufacturing 100%
  • Illustrates 100%
• 2019

  Creating the product

  Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 262 -298

  Research output: Chapter in Book/Published conference output › Chapter

• Global, ethical and sustainable marketing

  Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

  Research output: Chapter in Book/Published conference output › Chapter

• Integrated Marketing Communications

  Tabrizi, W., Dempsey, E. & Lye, E., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Harlow: Pearson, p. 424-481

  Research output: Chapter in Book/Published conference output › Chapter

• Managing the product

  Tabrizi, W., Chamberlain, S., Moorlock, E. & Hill, D., 1 Jul 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3rd ed. Pearson, p. 302 - 336

  Research output: Chapter in Book/Published conference output › Chapter

• Marketing, planning and strategy

  Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

  Research output: Chapter in Book/Published conference output › Chapter

• Segmentation, targeting and positioning

  Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). 3 ed. London: Pearson, Vol. 1.

  Research output: Chapter in Book/Published conference output › Chapter

• Services marketing

  Tabrizi, W. E., Solomon, M., Marshall, G., Stewart, E., Barnes, B. & Mitchell, V., 31 Aug 2019, Marketing: Real People, Real Decisions. Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B., Mitchell, V.-W. & Tabrizi, W. (eds.). Pearson

  Research output: Chapter in Book/Published conference output › Chapter